BRAD PELLETIER, ADVISOR
Brad serves as an Advisor to Wesbild, supporting the company’s Okanagan projects and operations, including Predator Ridge and Turtle Mountain. Having worked and conducted business from coast to coast, he brings a national perspective informed by experience in every major Canadian market. Brad offers deep expertise in both land development and operating businesses, with more than 40 years of experience working with and advising some of Canada’s most notable resort developments. He brings a strong consumer-focused mindset, underpinned by detailed marketing and sales strategies delivered through thoughtfully designed, experience-driven approaches.
Previously, Brad served as Senior Vice President, Okanagan at Wesbild for 15 years, where he provided regional leadership and played a pivotal role in the company’s long-term growth and success. Prior to joining Wesbild, he was with Melcor, a fully integrated real estate development and asset management company, serving as Vice President, Kelowna Region and President of Melcor Lakeside.
Earlier in his career, Brad was Senior Vice President and Managing Director of IMG Canada, where he led the significant growth and strategic repositioning of the division within the world’s largest sports and entertainment management organization. He is a graduate of the University of New Brunswick and holds a graduate degree from the London School of Economics. Brad has also served on the boards of national golf and sports associations, as well as several charitable organizations.